Loudlux is a commercial production company.
The partner brands trust when campaigns have to land.
Direct to brand. One proven system. Concept through broadcast.
For nine years we've made work that runs on ESPN, sells at retail, and moves at the speed of the brands we work with. Celsius. Anheuser-Busch. Ferrari. F1. Oakley.
Most brand teams out there have no idea who we are yet. The ones who do keep hiring us.
We learn the brand like we're on the team. The voice, the product, the direction. Not a briefing exercise. A working relationship.
We find the gap between where your creative is and where your brand needs it to be. Sometimes you see it. Sometimes we surface it. Either way, we don't just point at the problem.
Concept, direction, production, post. One team, brief to broadcast. Built for deadlines that don't move.
When the creative changes at 10pm the night before, we absorb it. When timelines compress, we deliver anyway. You don't have to think twice.
National :30 anthem, :15 cutdown, and individual athlete spots for ESPN. 19 unique creative edits, 99 final deliverables across broadcast and social. Four athletes, five cities, fourteen days. Direct partnership with Celsius.
View Project →WHOOP × Brewmasters. Breaking down what the body needs when it matters most, and the edge WHOOP gives to meet it.
Signature shoe launch for 8x CrossFit Games champion Tia-Clair Toomey.
Winter shoot for Michelob Ultra, capturing their partnership with Vail Resorts. On-location production in the mountains. Editorial photography and film capturing après-ski culture.
Limited edition winter flavor for Celsius Spritz. Loudlux built the campaign end to end, shooting through the closing weeks of ski season and chasing every condition the mountain threw at us.
Limited edition summer flavor for Celsius Spritz. An 'out of office' anthem: how each person takes theirs, shot in an Italian coastal summer palette.